RIM Productivity Apps – Focus on Docs To Go/Evernote
I write this as a RIM lover! They have their goods and bads; strengths and weaknesses; and this notion applies to everything on earth! Currently, RIM has a very bad weakness in apps for its platform.
I own a BlackBerry PlayBook and I’ve pretty much turned it into a personal computer – I do almost everything on it, but a lot of times I’m forced to circumvent around certain weaknesses, because majority of those apps are not made equal with similar ones on other platforms. I recently started sideloading apps onto my PlayBook just out of curiousty to see what theh can do and I’ve noticed that a huge difference exists between apps on BlackBerry and those on Android. Evernote is one good example. Docs To Go has been a great companion until I discovered Kingsoft Office; if you’ve used the PlayBook’s native Docs To Go, you will know that it’s a complete crap, and one that RIM should not tout as a productivity app. I can somehow reason that the third party apps’ capabilities depend largely on the author’s preference, but what about a native app like the Docs To Go? You only need to give Kingsoft Office a try to realise how RIM is creating a problem for itself by associating its platform with productivity. I don’t buy that claim if I cannot perform a simple task of inserting a row or column in an Excel file.
Consumers hardly give second chances for a fundamental flaw of this nature and I’m one of those still rooting for this company to succeed because they are more than capable, but aee failing to reach their full potential. Hopefully, BB10 will help address most of these problems. RIM still has a long way to go with regards to apps and functionality; or else they will be feeding their lunch to Android. As I said previously, sideload the Kingsoft Office and open it side-by-side with the mediocre PlayBook’s native Docs To Go; then you will know why I feel some important apps on BlackBerry are below par. Remember that they need to be above par to be able to succeed in the highly competitive mobile device marketplace. They need to do extraordinary things to dig themselves out from the hole they are in and I hope they already know the issues that users/consumers have and are working towards fixing them in the upcoming BB10 platform. I continue to be a BB fan by choice and I wish them success!